Favorite purchase expensive cosmetics consumers should listen to the doctor's advice: 1000 Yuan of skin care products is not necessarily better than the $ 10 more effective moisturizing cream.
Recently, the United Kingdom advertising testing Committee (ASA) for the cosmetic industry raised a warning that this industry has too much false propaganda, two famous brand p and CCP Landai in this report is criticized, considered exaggerated publicity and mislead consumers. Journalists all understand that similar advertising also exists in the country.
Cosmetics advertisements lack scientific basis
According to the United Kingdom media, part of the famous slimming cosmetic landai tight whire nourishment skin beauty liquid and p panting shampoo as false propaganda is warned. Experts said that the $ 10 and $ 100 the difference maybe cosmetics is the psychological experience of consumers. The article says, the Procter and Gamble's Pro-V TV ads said to let hair 10 times tough, the effect can last for life. ASA believes this is an exaggeration. P argues that the so-called accompany life just advertising a exaggerated rhetoric. However, the United Kingdom the word advertising that can be understood as the product's effectiveness on hair restoration.
One expert expressed, shampoo and will not be able to add amino acids. In his view, if the advertising in this is established, this will be a major discovery, but this requires evidence that p is not able to provide.
Procter & gamble that their evidence of use of their product after the hair is really strong 12 times. But ASA believes this advertisement violates the advertising law of the relevant provisions of the broadcast, should be prohibited. P is said to prohibit the broadcast of people shocked and disappointed.
Industry noted that the use of these exaggerations of consumer advocacy cosmetics should be aware that some adverting is lack of scientific evidence. Globally, cosmetics industry output probably reached 150 million, in this very competitive market, pseudoscience publicity is common.
Been criticized some advertisements also can see
Journalists in the country more cosmetic shopping site to see the same advertisement in domestic use, ya Shi Landai its declared: the effective control of Orange organization, help to promote an existing fat burning, body skin itself in energy distribution. According to the experiments showed that 83% of users found during the test organization effectively reduce orange peel; 87% of users found that the skin is tightened and escalation; 78% of consumers find products improve their overall appearance of the skin. This is part of the experimental data under 47 landai users within four weeks of use of the Tracker.
A warning for the United Kingdom, ya Shi Landai excuse that this is only a cosmetic change, it's just fat shape, rather than to reduce specific fat. But the United Kingdom the Commission is of the view that the advertising testing, consumers generally understand is: so that means to reduce the fat, the advertisement will mislead consumers because the manufacturer does not prove that this product really can reduce fat.
In response to our company in China p
The panting products for exaggerating the publicity, Procter to our response to exclusive. According to the Procter and Gamble Company official responsible for China, panting PRO-V shampoo is panting amino acid vitamin original series extract product is last October in the Chinese market, sales in China is very good, has been in a State of growth. Domestic panting advertising and advertising in the United Kingdom Panting, and creative different broadcast before audit by China Advertising Association, its "hair reorganization, beautiful reproduce" advertisements nor express United Kingdom was warned of advertising effectiveness can be sustained in "life". On the Add amino shampoo, she said, her hair needed 6 amino acids, panting to provide one of the three. And, this series of ads in the month of March 2005 has ended in China play.
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