Germany 28-published research scientists reported that the human brain for those brand names and will make a positive emotional responses, which is causing people to buy name brand invests.
Activate the brain positive emotional district
Scientists pointed out that just because a product is "famous brand", people's brain is likely to make a "buy" decision. A group of researchers in Germany to 20 volunteers read some famous auto and insurance companies, and showed them some not so well-known car and insurance companies. As a result, on the 20 volunteers of cerebral magnetic resonance study found that those famous products or services, activate them in the brain caused by a positive emotional charge, for example and incentives relating to the area. When you see the famous brand image, the brain image processing process, than those obscure brand image is much faster. Moreover, there are no famous brand, always cause brain responsible for memory and negative emotions in the region more activities.
Is not a sense of identity is excitement
Surprisingly, the brain's response to the brand, and this brand offer what product or service simply irrelevant. As long as is famous, the brain will make a positive reaction, reaction strong degree, depending on the brand's reputation is great.
For the brain to behaviour, marketing experts explain: not the brand name itself let people had a sense of identity, which is famous by the various meanings assigned so that they feel excited, as someone who's jealous, etc.
Use advertising "shock" the brain
Researchers said their findings, to future business can use the same method, to test their products are able to target consumers of the brain caused by the impact of the "direct" and thereby develop a better marketing strategy. Germany Munich University Hospital's radiology experts Bonn said, of course, this means spending more money on advertising, improve product visibility, at the same time, the establishment of a more generous people.
No comments:
Post a Comment