Why do some people lavishly, and some people koumen stingy? scientists from their brains to find the answer
Seen the movie "Shopaholic" friends always appreciate the Lady party fangfang shopping madness. Whenever you see the assortment of merchandise, like ghosts usually cannot control their own, like a hungry Tiger stared a pair of eyes beaming, rampage in the Mall in search of her prey. Whenever you see your favourite products, she must be the liquors and never look at price. Limited Edition or discount promotions is eating out for her. For shopping, she not only lost his job, and in debt. Although she also knows that this is not good, but she could not control. This is the typical symptoms of a Shopaholic. Real-life Shopaholic ' may not be so exaggerated party fangfang, but more or less are able to find their own shadow.
Little rational consumption
Because you cannot control, Shopaholic ' tend to fall into the economic crisis, the pouch flat flat become their eternal pain. So why do some people lavishly, and some people koumen mean?
Economists who think that consumers can make rational consumption, just look at how much money in his pocket, and then look at the actual need to make rational decisions. But they also recognized that the consumer's brain is more complex and punching of rational always and movements. In order to get deeper conclusions, Stanford University scientists virtual a shopping behavior and NMR machine records the experimenter all activities in the brain.
They gave each experimenter 40 dollars and the number of selectable items. The experimenter lying scan cabin, they first see a choice beyond a product picture, and then see the price, this price is only 25% of the retail price. They want to choose whether you want to buy this product. In fact, this is the lure these scientists were experimental, raised their shopping.
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