Technology channels () message: United Kingdom Medical Research Council of scientists recently to overeating and found good reasons: to blame on strange brains. This is one of the researchers as some people seem unable to resist the temptation of food found the first evidence of Neurobiology.
Previous research has shown that reward sensitivity higher human longing for food more strongly, more overweight. But scientists have not found this phenomenon of biological basis. A recent study reveals how this relationship is reflected in the brain.
John · Beaver-led scientists to study objects 12 men and women respectively very delicious food look (chocolate cake), insipid food (cauliflower) and disgusting food (Slough), and is called functional magnetic resonance imaging of brain scanning technology provides an analysis of their brain activity. The study found that in the picture to see the delicious food, reward sensitivity higher human brain in motivation and reward five important areas of activity level is rewarded with lower sensitivity.
This research is not only to certain people on food extremely sensitive to the fact that provides interpretation, also helps to explain the effect of food advertising. Beaver, said: "this understanding of the rapidly growing obesity phenomenon that is particularly useful because now people are often subject to television advertising, vending machines and products packaging and delicious food image of bombardment. ”
The researchers also believe that these results may be on the study of alcohol and drug abuse and other addictive behaviours, and obsessive-compulsive disorder. ”
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